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Websites for small business owners

Case studies

What do my websites look like?
What types of businesses work with me?
What do my clients think?

This is where you find out.

I create professional websites for small businesses providing B2B and B2C services across a range of sectors. 

Like many of my clients, you might be a qualified professional  escaping corporate life to set up on your own. You know everything about your profession but less about planning a website. But that's okay – I've got your back.

Before starting, I will spend time talking to you to fully understand what your business does, your style, values and who you serve. In this way, I can ensure your website is uniquely tailored to suit your business and attract your ideal client.

Please take a look at these examples of my recent work.

Ashworth Architects

With 14 years' experience as a qualified architect, Laura was in the perfect position to set up her own practice, Ashworth Architects, in 2023.

Laura knew everything about being an architect but hadn't run her own business before or commissioned her own website.

 

Zena ensured that Laura's architecture practice website reflected her business in the way it deserved: professional, authoritative and stylish while still conveying her warm and friendly personality. 

"OMG its AMAZING! Thank you."

CASE STUDY:
WEBSITE FOR A CHARTERED ARCHITECT

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Screenshot Ashworth Architects website

Love Matters Ceremonies

After a celebrant conducted a fabulous ceremony for her and her wife's wedding, Melissa was inspired to train as an independent celebrant so she could help other people mark the special moments in their lives. 

With a brand new business to promote, Melissa needed a website to promote her services and give a flavour of her personality. 

 

Zena used Melissa's colour palette and branding photos to produce a professional website for the new small business.  

"It surprised me how easy it was to work with Zena (having never used a web designer before) and my website is excellent. I'm always getting lovely feedback on how professional it looks.

 

Zena explains things really well and incorporates feedback  brilliantly and I found it really easy to work with Zena because she  understands non-techy web people so well.
 

My website was a really big game changer for me in my business, to make it look professional and appealing to customers. It is exactly what I needed. I will be using Zena again, when my business grows and I need to add more pictures, services, etc."

CASE STUDY:
WEBSITE FOR A
FAMILY CELEBRANT

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Screenshot Love Matters Ceremonies

 CASE STUDY:
WEBSITE FOR A MARKETING CONSULTANT

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Screenshot Yellow Marketing website

Yellow Marketing

Having worked for over twelve years as a marketing manager in the corporate world, Bex decided it was time to use her wealth of experience to go it alone.

She used her skills as a marketeer to create a bold, bright yellow branding scheme. Zena used this vibrant palette to create a lively, visually appealing one-page Start-Up Website for Bex's  new venture.

"You were so easy to work with, very calm, quick and made the processes simple. Which often it isn’t. Especially when starting a website from scratch, like I was, there are lots of components to think about and you had thought about them all in your instructions."

CASE STUDY:
WEBSITE FOR A
BUSINESS ADVISOR

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Screenshot Pinestar Business Consulting

Pinestar Business Consulting

Ian has had a 35-year career, successfully managing the delivery of a wide range of complex business and IT projects for government and large private and public sector organisations.

He is now using all that experience and know-how in his new independent business consultancy. Zena created a professional website to launch Ian's business in the right way.

 

"I realised that I needed a professional business website to support my consulting business and talked to Zena about building one. She listened to my requirements and produced a comprehensive plan for how she would build one for me. She also pointed out to me what else I would need to make it a quality product. Zena was easy to work with and gave me clear guidance on what feedback/information she needed. Overall working with Zena was a very pleasant experience and I am extremely happy with the website that she has built."

CASE STUDY:
WEBSITE FOR A BRAND PHOTOGRAPHER

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Screenshot Maira Azhar

Maira Azhar Photography

As a professional branding photographer, Maira has an eye for composition and colour. She also understands branding and messaging. So she knew exactly how she wanted her website to look and had spent many frustrating hours struggling to build it herself, but it just didn't have the polish she was looking for. So she hired Zena and is delighted with how slick and professional her new website looks.

"Zena is no ordinary web designer....she will help you with understanding your vision, she will provide clarity to your client journey, she will give guidance on branding, and so much more.

 

I love the fact that Zena would keep me updated of the progress made, she was very happy to take on feedback and she is so so quick in coming back to you...really really enjoyed working with Zena and I've been recommending her to all my clients and friends!"

CASE STUDY:
WEBSITE FOR AN
INDEPENDENT ESTATE AGENT

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Screenshot Lawrenson Ball

Lawrenson Ball

After years of working for large corporate estate agents, Nicky and Oliver decided to launch their own independent agency in Cheshire. Although highly experienced and knowledgeable about their field, they had no experience of commissioning a website of their own. 

 

"Both Nicky and I immediately liked how easy to talk to and approachable you were.  We were both a bit nervous about the website because we’re not very tech savvy, so I was pleasantly surprised how well you explained everything to us in everyday language that we could understand."

They took the sensible decision to hire experts to help them with their website and branding, including a professional copywriter, photographer and graphic designer. The result is a website they are proud of which portrays the values and professionalism of their new company.

"I would definitely 10 out of 10 recommend you to friends to use.

 

We found working with you to be very easy and enjoyable.  You are friendly, approachable and honest and your values really fitted with ours.  That was very apparent from our first meeting and that was why we were keen to work with you.  Everything we have asked you to do you have done promptly and to a high standard and involved us and engaged with us along the way."

CASE STUDY:
WEBSITE FOR A
NETWORKING GROUP

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Screenshot KCC

KCC Networking

Sue was launching a new networking group in Cheshire and was working hard making new contacts and promoting her events. But she didn't have anywhere to direct enquiries wanting more details. In particular, she needed somewhere people could easily find out event details and  book.

 

As a start-up, Sue felt she just needed a simple one-page website which would work for her without being overly complicated.

Zena's solution was a bespoke one-page website, using her existing branding colours. The new website includes links straight to the event booking system, which makes it frictionless for clients to book easily and quickly.

As Sue's business grows, Zena is able to make changes and add new features, such as a blog, to Sue's website.

"Zena exceeded my expectations and produced the KCC website that looks amazing and is 100% functional. I can't believe how it's transformed my business! As a start up, my 1 page brochure website is the best marketing tool I have and a great way for others to refer me.

Zena is thoroughly professional, effective and friendly

I give her 11 out of 10!"

CASE STUDY:
WEBSITE FOR A
SMALL CHARITY

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Screenshot Rockin Roadrunner

Rockin' Roadrunner

Rockin' Roadrunner is an established charity providing club nights and an annual festival for people with disabilities.

It was started by BBC DJ Jo Whiley and her family.

Their existing website was looking a bit outdated and they relied on volunteers to update it when they found time.

They needed a professionally designed site with a fresh, lively look and a properly organised, easy-to-navigate structure.

Importantly, they needed someone reliable to run all aspects of the site and make regular updates in a timely fashion.

"WOW... 


Amazing....

we love the concept of the website and appreciate the work you have put in ..."

CASE STUDY:
WEBSITE FOR A
NUTRITIONAL & LIFESTYLE COACH

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Screenshot Healthy New You

Healthy New You

When Ray was launching his brand-new nutritional and lifestyle coach business in Cheshire, he found the whole concept of getting a new website very daunting.  He had leaflets ready for distribution, and it was essential to him that the website was completed in a timely fashion and that all his branding was consistent so that when potential clients visited his website, they'd immediately recognise that they were in the right place. As a start-up, Ray required a website that was simple but professional looking and conveyed his wealth of experience and qualifications in his field.

Having bonded over tea and cake, Zena and Ray agreed that Webadoodle's one-page start-up package would be perfect, as it provided all the elements he needed  but with all the website planning already done for him. This made the process quick and easy.  Zena then adapted it to match Ray's existing branding and messaging. Ray is delighted with the result and can now get on with marketing his new business.

"Working with Zena was very easy, All the key points on my business were translated on to site, the website really does reflect me, my values and business. I was so pleased that my vision on how it would look transpired. 10/10!"

CASE STUDY:
WEBSITE FOR
A CONSULTANT ENGINEER

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Screenshot LB Fire Protection

LB Fire Protection

Lee needed a professional looking website for his fire safety consultancy.

 

The website had to look authoritative and reliable but contemporary at the same time. The challenge was to present a detailed and dry subject matter, including necessary technical specifications and regulations, in a readable and appealing way. In addition, the only suitable imagery was of engineering solutions such as metal ducting and stairwells. 

Zena addressed this challenge with strong use of colour and a clear, bold layout. Lee now has an attractive website that portrays his company with an appropriate tone for the serious nature of his industry. 

"Timely delivery, quick response times, friendly approach and good advice provided also. Very good and easy to work with. Always available within a reasonable timeframe.


I will recommend you if I have an opportunity."

CASE STUDY: WEBSITE FOR A WILL WRITER & ESTATE PLANNER

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Screenshot Ray Webb Wills and Estate Planning

Ray Webb Wills & Estate Planning

After 35 years in financial advice, Ray decided to switch focus to will writing and estate planning. He needed a website to promote his new business which reflected his professionalism and reliability but still showed his warm, approachable personality. It also had to fit with his new branding.

Ray made the wise decision to hire a professional copywriter to write his website text to ensure the messaging would be clear, the tone would be appropriate and the text would contain key words to help with SEO.

Zena coordinated with the copywriter to create a website which appeals, not only to Ray's ideal client, but also to Google!

"I am delighted with the website that Zena of Webadoodle created for my company. Zena is an expert in this field. What I found most helpful was that she took time to find out what I needed my website to achieve. It was always a case of "what do you need", rather than "this is what I think you should have" and she put forward sensible suggestions both on design and features.

 

Once I engaged Zena the process was clear, on time and with plenty of opportunity for discussion. I have no hesitation in recommending Zena and Webadoodle."

CASE STUDY:
WEBSITE FOR A COMMERCIAL CLEANING COMPANY

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Grosvenor Cleaning new website

Grosvenor Cleaning Limited

Grosvenor Cleaning Ltd is an established, family-owned business providing commercial cleaning across Cheshire, Manchester,  Liverpool, Wirral, Southport and North Wales.

 

They had an existing website designed in the noughties which was looking a bit dated and out of step with their company image.

 

The brief was to produce a contemporary website which would reflect the  professional and reliable character of their business.
 

And, of course, it had to look clean! 

 

Zena now runs the website for them, keeping on top of maintenance and making updates as required.
 

"Wow it looks brilliant, and great from the phone as well.  Thank you so much, you have put so much effort into the website and I really do appreciate all your support and advice. 

 

The website looks  so professional,  It's amazing."

CASE STUDY:
WEBSITE FOR A
CATERING COMPANY

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Screenshot Doorsteps of Handbridge

Doorsteps of Handbridge

Doorsteps of Handbridge is a popular, family-owned business which has been selling quality sandwiches and homemade treats in Chester for nearly thirty years.

 

They decided it was time to get a website and needed to fit in with the rest of their branded marketing materials. They asked for it to look fresh and inviting (like their food!).

 

One of the challenges was presenting an extensive menu in clear and accessible way on a small phone screen. This was achieved with careful design and, of course, lots of yummy food photos.

"Thanks for a fabulous website. We are absolutely delighted with it and also with your excellent service."

Ready to give your business the professional look it deserves?

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