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What Should The Call To Action Be On Your Website?

Writer's picture: Zena BarrickZena Barrick
example Call To Action Buttons

Why You Need A Call To Action

It‘s no good attracting visitors to your site if they don‘t convert into enquiries. 


It's essential to ensure your website visitor takes the action you want. This means having a clear and consistent call to action (CTA).


What Is A Call To Action?

A call to action is the thing which tells the visitor what you want them to do next. It‘s usually a button with an instruction on it.  It should be simple and easy for the visitor to do. And it should be consistent. Decide what is the single best action you’d like your visitor to take. Even if you offer multiple ways for your potential client to get in touch, pick the one which suits you best and stick to it. That way your visitor won‘t be confused by too many options and is more likely to act.


Make Sure Your Call To Action Is Practical For Your Business

Whichever call to action you choose, think through the practicalities and make sure you can deliver >>>


Book an appointment! How, by calling you? Via Calendly? Via a booking form?


Call me!  If you are a sole trader are you always available? Even at 10 pm on a  Sunday? 


Fill in the form!  How soon will you respond? What details will you request?


Download this!  Do you have follow ups in place?


Make It Easy For Your visitor To Find Your Call To Action

Make sure your call to action is easy to find. Be consistent in the design and place it prominently on your page.


Do You Need Help Working Our What Your Call To Action Should Be?

I can help. Here's my call to action:



Want to know more?

I offer a free, no-obligation consultation over Zoom.


It's more of an informal chat really.

 

You don't need to prepare; just tell me about what you do and together we can work out how a website could grow your business.

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