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  • Writer's pictureZena Barrick

๐–๐ก๐š๐ญ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ญ๐ก๐ž ๐œ๐š๐ฅ๐ฅ ๐ญ๐จ ๐š๐œ๐ญ๐ข๐จ๐ง ๐›๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž?


example Call To Action Buttons

Itโ€˜s no good attracting visitors to your site if they donโ€˜t convert into enquiries.ย 


It's essential to ensure your website visitor takesย the action you want. This means having a clear and consistent call to action (CTA).


A call to action is the thing which tells the visitor what you want them to do next. Itโ€˜s usually a button with an instruction on it.ย ย It should be simple and easy for the visitor to do. And it should be consistent. Decide what is the single best action youโ€™d like your visitor to take. Even if you offer multiple ways for your potential client to get in touch, pick the one which suits you best and stick to it. That way yourย visitor wonโ€˜t be confused by too many options and is more likely to act.


Whichever call to action you choose, think through the practicalities and make sure you can deliver >>>


Book an appointment!ย How, by calling you? Via Calendly? Via a booking form?


Call me!ย ย If you are a sole trader are you always available? At 10 pm on aย ย Sunday?ย 


Fill in the form!ย ย How soon will you respond? What details will you request?


Download this!ย ย Do you have follow ups in place?


Here's my call to action:



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