It's quite typical to see testimonials featured on websites. They’re useful as they demonstrate that you have satisfied clients. However, a testimonial doesn't provide nearly as much detail as a case study.
Why is that?
Because a case study tells a story. And as we know, stories are incredibly compelling.
I prefer to structure case studies in the following manner:
My client encountered this issue.
Here’s how I addressed it.
This was the outcome for my client.
This is their reaction (the testimonial quote).
This approach allows your potential clients to relate to the scenario. They might recognise that they face the same issue as the person in the case study. Now they can see that you’re capable of providing the solution and that it could have a positive impact on their business.
Also, it’s an excellent opportunity to include your keywords.
A case study is a straightforward yet effective tool for showcasing your expertise and reassuring potential clients that you can assist them. Including them on your website is a no-brainer.
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