How to Use ChatGPT for Keyword Research: A Guide for Small Business Owners

If you’re a small business owner, getting the right keywords on your website is key to improving your SEO and helping potential customers find you. But how do you choose the right ones? There are plenty of tools like SEMrush and Google Keyword Planner, but did you know you can also use ChatGPT to kick-start your keyword research?

Here’s how you can to get the best results when you use ChatGPT for keyword research.

What Are Keywords and Why Do They Matter?

Keywords are the words or phrases people type into Google when they’re searching for services like yours. For example, if you’re a dog walker in London, potential clients might search for “dog walking services London” or “affordable pet care near me.”

By identifying and using the right keywords, you can:

• Help search engines understand your website

• Improve your chances of appearing in search results

• Attract more visitors who are looking for your specific services

Tips On How To Use ChatGPT for Keyword Research

ChatGPT is a powerful AI tool that can help you brainstorm keyword ideas. Here’s how to make the most of it:

Be Specific

When asking ChatGPT for keyword suggestions, provide detailed information about your business. For example:

What you do: “I offer cleaning services.”

Where you do it: “I’m based in Manchester.”

Who your clients are: “I work with busy professionals.”

Unique aspects: “I use eco-friendly products.”

Example prompt: "I run a domestic cleaning business in Manchester, specialising in eco-friendly cleaning for busy professionals. Can you suggest keywords I should target?"

Refine Your Results

You may need to tweak your prompts a few times to get the best results. Don’t worry; experimentation is part of the process. Sometimes it takes a human to work out which keywords your clients are actually searching for.

Cross-Check

Use ChatGPT works well as a brainstorming tool but always use your own brain to review its suggestions to ensure they’re relevant and make sense for your business.

Remember AI tools like ChatGPT are really useful as a great starting point but that's all. Sadly, you'll still have to use your own brain to refine the results. And if you decide to use AI to write copy then treat it as a draft and rewrite it afterwards. It's important to sound like a human. But it can save you time so give it a try!

Need more help? I specialise in designing SEO-friendly websites for small service-based businesses. Get in touch!