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The Benefits of Blogging for Small Businesses: Why Your Website Needs One

Writer's picture: Zena BarrickZena Barrick

Business oner writing a blog

A blog is a powerful tool that can boost your visibility, attract new clients, and establish your expertise. Here are three key benefits of blogging for small businesses.


1. Blogging Helps Your SEO

Search engines like Google prioritise websites that are regularly updated with fresh content. If your website stays the same for months on end, it can become stagnant in Google’s eyes.

By publishing a blog post even once a fortnight, you show search engines that your site is active and relevant. This can improve your rankings and make it easier for potential clients to find you online.


2. It Helps You Target New Keywords

Blogging allows you to strategically use keywords and phrases that your ideal clients are searching for.


For example:

  • If a topic related to your industry is trending, you can write about it and capture search traffic.

  • If there are frequently asked questions in your field, you can create blog posts that directly answer them.

  • If you offer a service which might appeal to a particular niche, you can target a blog post at that niche without skewing the content on the main part of your website.


This means more opportunities for people to discover your website through search engines without cluttering your main pages.


3. Blogging Establishes You As An Expert

When potential clients land on your website, they want to know they’re in safe hands. A well-maintained blog demonstrates your knowledge, experience and expertise.


By sharing insights, tips, and advice, you position yourself as a trusted expert in your industry. This builds confidence in your services and can make potential clients more likely to choose you over a competitor.


Should You Start a Blog?

If you’ve been thinking about adding a blog to your website but haven’t started yet, now is the perfect time. It’s a simple yet highly effective way to enhance your SEO, attract more visitors, and strengthen your brand authority.


If you’d like to add a blog to your Wix website, please get in touch!

Want to know more?

I offer a free, no-obligation consultation over Zoom.


It's more of an informal chat really.

 

You don't need to prepare; just tell me about what you do and together we can work out how a website could grow your business.

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