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  • Writer's pictureZena Barrick

100 things to get your head round when you are building a website



Are you thinking about building your own website?


Here are 100 key elements to remember when building a website for your small business.


  1. Tone

  2. Mobile responsiveness

  3. Typography

  4. Header design

  5. Header behaviour

  6. Footer design

  7. Call to action choice

  8. Call to action position

  9. Appealing to your ideal client

  10. Customer journey

  11. Domain name

  12. Web hosting

  13. Maintenance

  14. Content strategy

  15. Choice of imagery don't zone out yet I've only just got started ...

  16. Optimisation of images

  17. Consistency with branding

  18. Meta titles

  19. Meta descriptions

  20. Meta tags

  21. Search Engine Optimisation

  22. User experience (UX)

  23. Site structure

  24. Navigation menu

  25. Loading speed

  26. Carbon footprint of site

  27. Security

  28. Backup strategy

  29. Backup restoration

  30. SSL certificate are you bored yet?

  31. Privacy policy

  32. T&Cs

  33. Contact form

  34. Autoresponder for contact form

  35. Accessibility

  36. Content management systems

  37. Cross-browser compatibility

  38. Social media integration

  39. Analytics

  40. Scalability

  41. 404 page

  42. 301 Redirects

  43. Favicon

  44. Robots.txt

  45. Submission to search engines

  46. Hiding pages from search engines

  47. XML Sitemap

  48. GDPR

  49. Cookies policy

  50. Cookie popup yes, I'm still going ...

  51. Newsletter signup

  52. Embedding Calendly

  53. Blog setup

  54. Blog post design

  55. Blog post categories

  56. Share buttons

  57. Like buttons

  58. Comments settings

  59. Testimonials

  60. Galleries

  61. Embedded Google map

  62. Downloadable files

  63. Live chat

  64. Welcome screen for mobile wakey, wakey ...

  65. Logo connected to homepage

  66. Parallax scrolling

  67. Animated effects

  68. Related posts

  69. Embedded videos

  70. Music

  71. YouTube embeds

  72. Functionality

  73. Information hierarchy

  74. Use of white space

  75. Text layout nearly there ...

  76. Colour scheme

  77. Copywriting

  78. Proof reading

  79. Professional photography commissioning

  80. Clean layout

  81. Hyperlinks

  82. Internal links

  83. Keywords

  84. Alt tags

  85. Captions

  86. Viewports

  87. Back to top button

  88. Quick action bar

  89. H1 tags

  90. Button design

  91. Copyright information

  92. FAQs

  93. Lightboxes

  94. Popups

  95. Landing pages last few ...

  96. URLs

  97. Lead magnets

  98. Pricing tables

  99. Infographics

  100. . Professional appearance


Phew!


In fact, there are a lot more than 100, but you take my point.


Unless you are willing to learn how to do all these things, don't waste your time and patience trying to build your own website, just book a chat with me.

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