Live chat discussing some tips on how to make a small business website great

I was invited to a live chat on Instagram with Maira from Maira Azhar Brand Photography. She wanted me to share some tips on how to make small business great with her followers.

We covered the importance of being clear about what your business does and who your client is and how you need to identify your business tone and personality.

We also discussed why you need to know what you actually want from your website and how you want to interact with your potential clients.

And then I had a mini rant about poor use of stock photography!

Watch it here: Live chat between Maira and Zena about the strategic planning needed for small business websites