If you are trying to attract visitors to your small business website, it's crucial to optimise it for search engines.
One simple yet powerful tool in your SEO arsenal is the use of meta titles and meta descriptions. But first, let’s clarify what these are.
What Are Meta Titles and Meta Descriptions?
When you search for something on Google, each result comes with a heading and a brief description underneath. The heading is the meta title, and the description is the meta description.
For example, if you search for my company, Webadoodle, Google will show you something like this:
Meta Title: Webadoodle | Websites for Service-Based Businesses | Chester
Meta Description: Web design simplified. Websites to help service-based small businesses grow. Wix websites you can run yourself. Website audits. Based in Chester.
If you don't set a meta description, Google will automatically generate one based on the content of your page. However, this might not reflect your message the way you want, so it’s important to create your own meta titles and descriptions for every page and blog post on your site.
Tips for Making Your Meta Titles and Descriptions Effective
1. Keep It Brief and Precise
Meta titles and descriptions should be concise and to the point. The meta title should ideally be between 50-60 characters, while the meta description should be around 150-160 characters.
2. Make It Eye-Catching
Your meta title and description are the first things people see in search results. Make them engaging and relevant to attract clicks.
3. Be Clear About the Content
Your meta title and description should clearly indicate what the page or blog post is about. This helps users understand the value of your content before they even click.
4. Use Unique Titles and Descriptions
Each page and blog post should have a unique meta title and description. This prevents duplication and helps Google understand the distinct purpose of each page.
5. Include Keywords
Incorporate relevant keywords that your target audience is likely to search for. This helps improve your ranking in search engine results.
6. Add a Geographical Location
If your business serves a specific area, include the location in your meta title and description. This can significantly enhance your local SEO, making it easier for nearby customers to find you.
Taking the time to craft well-thought-out meta titles and descriptions for each page on your website is a simple yet effective way to boost your SEO and improve your search engine rankings. By following these tips, you can ensure that your website stands out in search results and attracts more potential clients.
Don't leave it to chance—optimize your meta titles and descriptions to make sure they accurately reflect your content and draw in the right audience.
After all, if you run a small business, you deserve to use every tool available to attract visitors to your website.
Comments