One of the most common mistakes small business owners make is not making their contact details easy to find on their website. If potential clients cannot reach you quickly, they may give up and look elsewhere. To avoid losing enquiries, it is essential to make your contact details easy to find on your website.
Why You Need Clear Contact Details
Your website should make it simple for visitors to get in touch when they are ready to enquire or book. A strong call to action is important, but having clear and visible contact details is just as crucial. If clients struggle to find your details, they may move on to a competitor.
What Contact Details Should You Include?
The contact details you display will depend on your business, but you should consider including:
Phone number – Essential if you take calls from clients. Although, if you are a sole trader consider carefully if you want your peronal number in the public domain.
Email or enquiry form – Some clients prefer to contact you in writing.
Booking system – If you offer appointments, embedding a tool like Calendly allows clients to book directly.
Registered address – If you are a registered company, this is a legal requirement in the U.K..
Business address and map – If you have a physical location, an embedded Google Map makes it easy for clients to find you.
Opening hours – If your business has set hours, display them clearly.
Where to Place Contact Details
The placement of your contact details is just as important as including them. The easier they are to find, the more likely a potential client will take action.
Phone number in the header – This ensures it is visible on every page.
Contact details in the footer – Including your email, address and opening hours in the footer means they are consistently available across all pages.
Dedicated contact page – This should contain all your contact details in one place and be clearly signposted in your navigation menu.
Make Your Contact Details Easy to Find on Your Website
Your website should remove any barriers between a potential client and making contact. When someone is ready to enquire, they should not have to search for your details. A well-designed website ensures your contact options are clear and accessible, making it as easy as possible for clients to take the next step.
By following these steps, you can make your contact details easy to find on your website, helping you attract more enquiries and grow your business.
If fyou need help with your customer journey, please get in touch!